Business Strategy
I stay on top of the ever-changing public relations, marketing and branding initiatives, including industry news to provide influential and impactful strategy, direction and content. In this highly competitive arena, there is an urgent need for ongoing, strategic public relations and reputation management.
By utilizing social media sites and applications that offer analytics and statistics for demographics and visitation data, I can communicate ROI to clients with ease. These tools will allow me to measure engagement, relationships and brand awareness more effectively.
The result will be timely and accurate snapshots of consumer behavior that will allow leaders and front line collaborators to adapt their communication strategies more adeptly.
I have an intense interest in your product, the business and the customer. This is necessary in order to provide real time responses to address your needs via digital content and a brand custom built for you and your users.
Public Relations Consulting
Media attention and marketing has to be an integral part of the total operation. I will work with your team to gather, develop and incorporate innovative ideas into the entire marketing plan. Social media is transforming the field of public relations and has become a key ingredient for customers. We have to use these linkages to connect the content of the product to the consumer. The connections are my strengths. Here are a few ways I can help you…
- Public relations strategies and planning
- Content creation including media kits, newsletters, press releases, etc.
- Integration of offline activities into digital media and social media activities
- Interpreting Social Media data and provide next steps
- Spokesperson with media and at industry events
- Conversation management
- Community planning, implementation and management
- Creation of grassroots advocates by leveraging strategic locally invested partners
- Copywriter
Email me to start a conversation about how I can help you.
