Our Team

Bob Spoerl has a knack for getting clients in the news and a passion for helping the underdog win. He has helped clients land coverage on/in the Wall Street Journal, New York Times, CNBC, CNN Money, the Associated Press, Fox Business, and the Chicago Tribune to name a few.

His professional background is focused on B2B and franchise clients working in a variety of sectors: from tech startups, to healthcare, to restaurants, and retail concepts.

Spoerl is a marketer with a background in journalism, which not only helps him gain earned media for clients, but also makes him an asset in the shared and owned media spaces.

He holds degrees in journalism from Northwestern University and English and philosophy from Loyola University Chicago. When he is not busy turning clients into sources, he is with his family, running, or playing guitar. Maybe even all at once.